There are several ways to be sustainable. Through the fabrics, through the place of production, through fair work conditions, through harm reduction, through waste reduction, through quality.
We carefully choose every material, keep the production very close in Europe and are honest, fully transparent and proud on the way we produce each item.

We research the best material and prefer fibers that are produced in a sustainable way. We are not radical in our choices, but have a pragmatic approach and believe every single action we take with respect of nature can bring changes.


It is a challenge to find the perfect fabric among all sustainable materials. Different fabrics have different advantages and disadvantages for the environment in all the various phases of the production process.
Bamboo, for example, even if presenting very high benefits in farming (high soil yield, low water consumption, etc.), is an artificial fiber which needs to be extracted.

On the other hand, cotton is a natural fiber but it presents the disadvantage of the low soil yield and the fact that it steals precious areas that could potentially be used for food farming.
Our aim is to further improve the selection of sustainable materials and to concentrate, where possible, on new and innovative materials with a particular focus on upcyling&recycling.

Materials Breakdown

Pet Newlife, upcycled wool
Organic cotton, Eucalyputs, Merino Wool, Tirolwool
Bamboo, Virgin Wool dyed with herbs